Finished artwork and packaging adaptation for Comfort’s 2L detergent range, covering Pure, Floral Oasis, and Vibrant Colours.

The project involved rolling out a consistent pack architecture across multiple variants while maintaining clear product differentiation through colour, imagery and benefit messaging.

My role included artwork refinement, variant adaptation, image creation and retouching, colour management and preparation of production-ready files.

Key responsibilities included:

• Finished artwork and print-ready file preparation

• Variant adaptation across multiple detergent SKUs

• Consistent brand and label hierarchy

• Pack claim and benefit message placement

• Colour-coded SKU differentiation

• Artwork refinement across shaped bottle labels

• Production-ready packaging setup