Finished artwork and packaging adaptation for Comfort’s Ultra Care, Pure Hypoallergenic, Rosy Blush and Sky Blue fabric conditioner range.

This project involved adapting a consistent packaging system across multiple closely related variants, ensuring each SKU remained clearly differentiated through colour, imagery and product claims while maintaining a unified Comfort brand structure. The work required careful management of floral imagery, label hierarchy, claim placement, bottle colour, cap colour and overall pack consistency.

My role covered artwork refinement, variant rollout, image placement, colour management and preparation of production-ready packaging files.

Key responsibilities included:

• Finished artwork and packaging file preparation

• Variant adaptation across multiple Comfort fabric conditioner SKUs

• Consistent brand and layout hierarchy across the range

• Colour-coded pack differentiation

• Floral image placement and refinement

• Claim, badge and product information placement

• Production-ready artwork setup for print