On The Menu / Lean Cuisine Packaging Range
Design intent, photography support, retouching and finished artwork for a wide range of frozen meals, chilled pasta, ravioli and sauce packaging across On The Menu, Lean Cuisine, Pub Faves and related product ranges.
My role covered design intent files, finished artwork preparation, photography shoot support, food image retouching, ingredient comping, shadow work, colour correction and final production file setup. The project required careful handling of food photography, ingredient styling and pack imagery to ensure each product looked appetising, accurate and production-ready.
Key responsibilities included:
Design intent file preparation
Finished artwork and production file setup
Photography shoot support and image direction
Food and ingredient retouching
Ingredient comping and image enhancement
Shadow, highlight and texture work
Colour correction and image consistency
Artwork adaptation across multiple ranges and formats
Pack layout refinement and production-ready file preparation
Final image polish for print and presentation